7 steps to develop effective ABM content strategies for the B2B tech industry
What marketing strategies may B2B tech companies use to stand out in the current competitive market? The answer is simple: ABM strategies. This approach quickly became known as one of the most effective ways to support the growth of B2B tech enterprises. Additionally, ABM strategies help tech businesses focus on a smaller number of high-value... Continue reading→
A complete guide of B2B marketing attribution
In today’s fast-paced digital world, companies decide to increase their investment in various marketing channels, ranging from SEO and email marketing to social media and content marketing. Having made this investment, companies want to understand and optimise their marketing efforts. For B2B companies, this is a complex task because the customer journey is so long... Continue reading→
Is ChatGPT your marketing team’s best friend or worst enemy?
ChatGPT is a relatively new tool that was launched as a prototype in November 2020. In its short lifetime, ChatGPT has been able to help B2B marketers personalize conversations with customers and prospects, improve lead generation, and create high-quality content based on customer preferences. But this tool, like others, has its lights and shadows when... Continue reading→
5 common B2B SEO mistakes and how to fix them
According to the 2023 Marketing Mix Report by Sagefrog, SEO leads the way among the most implemented marketing tactics for B2B marketing. Undoubtedly, SEO (Search Engine Optimization) is a great tool for B2B companies to improve brand visibility and drive more website traffic. But if you don’t use it correctly, your website won’t appear in... Continue reading→
How to write B2B tech content for a corporate blog
Are you struggling to know where to start when creating a corporate blog for your B2B technology company? It’s well known that writing about B2B tech content effectively for your corporate blog can be a tough and challenging task. This challenge occurs not just because B2B writing requires a different approach than most B2C content. Writing... Continue reading→
