One topic has been omnipresent in media headlines, boardroom talks, and even casual conversations: Artificial Intelligence (AI). This is largely due to the rise of AI giants like OpenAI and Anthropic that have not only demonstrated impressive capabilities but also fueled public imagination with both promises of a brighter AI-driven future and anxieties about potential...
Tag: ChatGPT
Is ChatGPT your marketing team’s best friend or worst enemy?
ChatGPT is a relatively new tool that was launched as a prototype in November 2020. In its short lifetime, ChatGPT has been able to help B2B marketers personalize conversations with customers and prospects, improve lead generation, and create high-quality content based on customer preferences. But this tool, like others, has its lights and shadows when...